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Do You Ever Look Around And Feel Like Everyone You Know Has Gone Crazy?

Discover The ‘Alcohol-Free Tribe’ That Support Each Other To Stay Connected, Accountable, Focused And Understood!

Even If Nobody ‘Gets It’ In Your Offline Life…

Initially the alcohol-free journey is tough going, you have to put in the hard work, but the rewards are just amazing.  Life is simpler, calmer, there is clarity about who I am as a person and life is more exciting than it’s ever been.”


Those are the words of AFM member, Claire MacAskill. 

Initially skeptical, she decided to take a punt on AFM, and it turned out to be a great decision.

 Here’s Claire’s story:

“At the start of this year I knew I wanted to stop drinking for good. Something had shifted in my mindset and I wanted to give it a go. 

I was training for a marathon in April and we were combining it with a holiday. I knew this would be my first key challenge to get through. 

The marathon itself was an awesome experience and post race I celebrated with a strong large coffee and some local home made lemonade! I continued the holiday without drinking which was a huge step forward.

6 months in and I had negotiated a birthday event, a summer holiday and various occasions out. However I felt stuck. AFM August was coming up but I really didn’t think it would be for me… 

“AFM has been awesome!”

HOW wrong could I have been! AFM has been awesome!

Andy’s advice in the initial zoom call was if you throw yourself in, get out of your comfort zone and participate, you will reap the benefits. 

I thought why not, I’m here, give it a go, so I did. 

The smaller group format helped with being able to share and listen to others. The Tribe are so encouraging, positive and supportive, when you need help its there. 

Personally the journaling has been a ‘game changer’ it has helped focus where I want to go and what I want to get out of this journey. I’ve benefited so much I have continued into the September AFM and intend to carry on with the Mastermind course in October.

As good as that experience has been for Claire and thousands of other OYNB members, let’s be totally frank. There are a lot of obstacles on the way to an Alcohol-Free life, and most of them come in the form of other people…

With Friends Like This, Who Needs Enemies?


As you’re already on the AF challenge, you already know about the social pressure to drink again even when you don’t want to. 

So many people feel uncomfortable when they hear that a friend or family member has gone AF, and get on a mission to drag them back in to using alcohol

It’s absolutely ridiculous behaviour that flies in the face of what the words ‘friend’ and ‘family’ are supposed to mean – but there’s no avoiding this harsh social reality.

And what we’ve seen at OYNB is that the Challenge is so much easier for our members if they have even a couple of people in their life who ‘get it’, are there to listen and chat – and support the AF ideals.

Alcohol-Free Me Membership Is



Change your entire world by transforming your relationship with alcohol.

But for so many OYNB members that’s not the way.

They may have been drinking a lot for many years, and their social circles reflect this.

And it’s no surprise that it’s often the same with family too. 

Bad habits around alcohol often begin at home – where children accept them as normal because it’s all they know. 

Then as adults they fail to recognise the difference between moderate, controlled use of alcohol, and the casual binge drinking which is the modern reality of social lives all over the world.

Even if you're not a ‘big drinker,' 

there's undoubtedly pressure to drink at work events, or when out with friends, and a glass of wine goes from becoming an occasional treat, to a regular occurrence, to a daily crutch.'

So when a person has an ‘A-ha’ moment that leads them to consider Alcohol-Free as an option, that’s a minor miracle in itself.

But without a good support system, it’s hard to make changes that stick.

Good people around you who are also on the journey to an Alcohol-Free life.

And inspiring mentors who are further down the path and can lead you through the toughest sections.

That’s why we’ve created a new private group coaching program for our members.

We've called it –

Alcohol-Free Me

What we’ve found is – just like real life – when we’re online some of us prefer a small and intimate friend group, rather than a very big, busy social scene. 

And some OYNB members find it tougher to get involved with the big group experience and can start to feel ‘lost in the crowd’.

Some want to be on the ‘inside track’ and get a bit more access to the coaching and mentorship from our founders and leadership team…

And some just want to make sure they ace their challenge with the least possible setbacks, and by any means necessary.

We’re all different and it really doesn’t matter how you get there. But you need to get there.

Finishing your Challenge with your goal achieved is pretty much the most important thing you can do right now


It may seem that other things – family, bills, health, work – are more pressing problems… 

But actually, your ability to handle all of life’s challenges is being held back whenever you drink – so transforming your relationship with alcohol is going to unlock deeper strengths and abilities you probably don’t even know that you have yet.

And that’s why we’ve created Alcohol-Free Me – a small private group (we call it a Tribe) experience that offers a different level of support and accountability.

How it works is, we:

Get together online with you, the Tribe, the coaches and OYNB Co-founder Andy Ramage.

And we’re always teaching (and learning!) the best ways to create lasting behavioural change

No matter what, we show up every single day – holding you accountable to do the things and make the changes you need to achieve the goals you commit to…

You’ll get a relentless push to show up too, and keep the momentum going, no matter what slips, blips and stumbles you encounter along the way

10 times a week, we do a big live Zoom video conference – we call it a Huddle – where our coaches go through the week’s struggles and successes, breaks down the elements of each win, and coaches you through the problem areas.

And there’ll be regular visits from special guest coaches – writers, speakers and other leaders who got AF into their lives, and then used it to propel them onto new heights of personal and business success…

Join Alcohol-Free Me (AFM) To Get Extra Daily Guidance And Support, So You Can Finally Transform Your Relationship With Alcohol

Alcohol-Free Me Membership Is



Samantha's Story

What makes me qualified to be an Alcohol-Free Cheerleader?

When I moved from Scotland’s Isle of Mull to London and became an oil broker in the 2000s, I soon realised that the more I took people out drinking, the more successful I became. Like many an enthusiastic young guy, I doubled down – on working hard and playing hard.

Soon I was well-known in the industry as a real party boy – but my clients loved it, my bosses loved happy clients, and business was good – so I rolled with it.

As time passed though, it all began to wear thin. A few years later I was:

  • In counselling because I felt miserable
  • No longer enjoyed my job
  • Had become unfit (more honestly – I was fat)
  • Couldn’t sleep properly
  • My marriage was suffering, and I had become distant with family
  • Was needlessly bad-tempered and cranky too often
  • All contributing to me being stressed out of my mind…

Despite all of this though and as crazy as it sounds, I still only dimly suspected that alcohol *might* have something to do with all these problems, and was trying to solve each one separately.

I still persisted in the delusional belief that my relationship with alcohol was ‘normal’! 

Secretly, I was afraid that without a drink in hand I would lose face, lose my sociable nature – and be abandoned by clients and friends.

But experiences in counselling lead me to look into anger management – where I was blown away to discover there was a well-documented connection between alcohol use and anger (surprise surprise, eh?).

Looking back now it seems so obvious but at the time it rocked my world.

So I decided to challenge myself to live an Alcohol-Free life for 90 days – and by the time I was 6 weeks into it, I started to feel absolutely amazing. 

My stress lifted, anger disappeared and I had not been so cheerful in years. Motivation levels got a huge boost, and suddenly I found myself:

  • Back in the gym and researching challenge events to train for
  • Eating right with fresh healthy food – while staying away from snacks and processed rubbish
  • Being more understanding with my wife and more patient with our children
  • Doing better than ever in business
  • Full of new entrepreneurial ideas that I was itching to test out
  • Proud of my achievements and feeling like a role model for others

All this was great, but as I said in the video at the top of this page (scroll back up and watch it if you haven’t already!), my ‘All In’ moment came when I met up with Andy and we got to talking about our AF experiences.

This was the point of realisation that it wasn’t just me – putting alcohol in its place was a powerful technique that could help many people. And that first AF year was full of new achievements:

  • Set up oneyearnobeer.com with Andy
  • Dropped from 28% body fat to 10.6%
  • Ran my first half marathon
  • Launched a podcast
  • Renovated a 200-year-old barn
  • And my wife and I added another child to our family (granted, she did the hard bit)

There is NO WAY I could have done all that had I kept drinking.

And nowadays?

I like to say I drink as much as I want whenever I want – which is hardly ever.

I stayed 100% alcohol-free for two years and now only drink on special occasions – the proverbial cliche of ‘just a snifter of brandy at Hogmanay’ is pretty close to the truth…

Why? Because I just don't want to! 

I've had the mindset shift.

Like a pilot engaging autopilot after takeoff, and calmly observing while the aircraft cruises through clear skies – it’s now an automatic part of life, and I almost never think about it anymore.

My life is so much better, richer and more vibrant now that it ever was or could be back when I regularly used alcohol.

And that’s why at OYNB we always focus on the positive side of an Alcohol-Free life.

Dwelling on what you can’t or shouldn’t do is frankly boring, uninspiring, unattractive, and a major downer (Go on Ruari, tell us what you really feel, eh?).

It’s so much more motivating and uplifting to focus on setting targets, challenging yourself, achieving goals, improving relationships and growing as a person (even reading these words after that last sentence should give you a lift).

But if that hasn't quite convinced you, I get it. It's good to be sceptical, so how about this …

The AFM Pill

In 2015, Professor Kevin Moore and his team at the Royal Free Hospital, London conducted one of the largest ever studies into the effects of a four-week break from alcohol.

After four weeks, participants had each lost on average 40% of their liver fat and 3kg in weight, plus reduced cholesterol and lower glucose levels. 

Those kind of health intervention outcomes prevent many terrible alcohol-related diseases and add years onto people’s lives – plus the improved appearance in the mirror is a great motivator to take up sports and fitness training for further gains. 

If you’re a friend, parent, child, brother, sister, auntie or uncle, think about what that means for your closest relationships – and for your whole quality of life.

Asked for a comment, Prof. Moore said bluntly:

“If there were a pill that produced similar results, everyone would want it”

OYNB’s Alcohol-Free Challenge is that pill.

AFM is the extra-strength accelerated delivery dose.

Why is Alcohol-Free Me a Tribe?

“A tribe is a group of people connected to one another, connected to a leader, and connected to an idea. For millions of years, human beings have been part of one tribe or another. A group needs only two things to be a tribe: a shared interest and a way to communicate.”

 Seth Godin, ‘Tribes: We Need You to Lead Us’

The idea that certain online communities become modern Tribes comes from writer Seth Godin, who has some interesting ideas about what bonds a Tribe together.

He describes online Tribes as ‘built on faith’ – be­lief in an idea and in a com­mu­nity. 

Tribes are ini­tially fu­eled by dis­sat­is­fac­tion – a gap be­tween what some­one is ex­pe­ri­enc­ing, and what they want to ex­pe­ri­ence in­stead.

The core of the Tribe is a shared dream, which Tribe mem­bers gather around like our an­ces­tors gath­ered around a camp­fire – and this dream has three parts:

  • De­sire to go from here to some­where new
  • Belief that it can be ac­com­plished
  • A path to get there
  • In this way, the Tribe tells a story about who we are now and the fu­ture we’re try­ing to build.

And that’s exactly what we’re doing inside AFM.

The idea that certain online communities become modern Tribes comes from writer Seth Godin, who has some interesting ideas about what bonds a Tribe together.

He describes online Tribes as ‘built on faith’ – be­lief in an idea and in a com­mu­nity. 

Tribes are ini­tially fu­eled by dis­sat­is­fac­tion – a gap be­tween what some­one is ex­pe­ri­enc­ing, and what they want to ex­pe­ri­ence in­stead.

The core of the Tribe is a shared dream, which Tribe mem­bers gather around like our an­ces­tors gath­ered around a camp­fire – and this dream has three parts:

  • De­sire to go from here to some­where new
  • Belief that it can be ac­com­plished
  • A path to get there
  • In this way, the Tribe tells a story about who we are now and the fu­ture we’re try­ing to build.

And that’s exactly what we’re doing inside AFM.

What’s more, OYNB’s positive psychology ‘Alcohol-Free’ approach to drinking has shared roots with longstanding cultural movements among American Indian tribes.

In a 2004 paper by scholar William White, he describes the record of how Western approaches to excessive drinking were preceded by:

“Native American ‘recovery circles’… the first recovery mutual aid societies – some 200 years before”

And White goes on to say:

“…that historical legacy continues today through the growing and increasingly vibrant Wellbriety movement”

Rather like what we’ve done with our ideas about the upgraded ‘AF Lifestyle’, Native American community groups were not satisfied with the dour and moralistic European concept of ‘sobriety’.

So they coined the phrase ‘Wellbriety’ instead, with added positive meanings of: “physical, emotional and spiritual health”. In the book Red Road to Wellbriety: they have the following affirmation: 

“We will heal ourselves, we will heal our wounded relationships, we will heal our children, we will heal our nation. On this day, our future history begins.”

This is exactly in line with our ideas and makes it clear why the ideas of group-based accountability and mutual support are best understood as the work of a Tribe.

Alcohol-Free Me Membership Is



What do our members say?

‘I signed up for Alcohol-Free Me October. This was a different experience from OYNB and just what I needed. The live calls and daily accountability have made the difference for me. I also feel very close to the group.

When you hear and see people talk about their journey it creates a bond. Part of the reason this is working is that I don’t want to let the group down. But if you are struggling don’t be afraid to put it out there; you will only receive support and guidance, no judgement.

For the first time in a long time I feel empowered over the beer. I can start to see a life where alcohol is just not in it. I still have work to do but it has been much easier with Alcohol-Free Me.’

AFM Member *Steve

‘So I signed up for the AFM October course… didn’t manage the whole month so committed to the AFM November course with full intention… didn’t manage that either. BUT Andy’s video’s blew my mind. I mean, laugh, cry, cringe, sob, fist pump…. mind blown! 

They hit home in so many ways… those light bulb moments which you think are directed singularly to you… until you realise that everyone else is having the same moment and we are all in it together.

So here I am… two months into the course and still not completely alcohol-free and yet signing up for the December one. Why? Because I am closer than EVER to being alcohol-free. Some people get it first go, some third, some (like me) on the 50th. But I’m still here, still doing it, and on Day One of 365, thanks to this amazing group.’

AFM Member *Kelly

“I found myself struggling on my own and wanted the extra accountability and support of the AFM group. I loved the feedback I received from Andy within the Zoom meetings and also the fact he replied to my posts. He is an excellent coach with some really brilliant suggestions. 


AFM made us accountable to each other but also gave us the opportunity to support one another. I found it really helpful.”

AFM Member *Tom

In particular we loved this testimonial from AFM member Kate, who was kind and brave enough to allow us to publish her name:

“I feel much more confident within myself and the AFM Tribe helped me achieve that with their unwavering support. 

I am now 57 days alcohol-free (never managed a 14 days streak before this). I have some new tools and coaching techniques and I am more connected to the reasons why I’m doing this. I am enjoying being me and actually loving myself again. It has been great to invest time in ME!

The things I am proud to have achieved so far: 

  • I have lost a stone in weight just by stopping drinking
  • My blood pressure is completely normal without medication
  • I have no anxiety at all – none
  • I am exercising again & starting to eat healthily
  • I have signed up to the 365-Day Challenge and am proud of it
  • I have been to family events and work events and been happy alcohol-free
  • I invest time in me every day
  • I’ve ditched mindless candy crush for mindfulness, reading and podcasts”

Remember Alcohol-Free Me Offers You:

Daily Coaching with Andy and the OYNB Coaches

we’re with you every single day, with videos and updates showing you the latest science and techniques from the world of behavioural change and supporting and inspiring you to smash your Alcohol-Free challenge.

A Powerful Group of Like-Minded People

all here to support each other achieve their AF goals. The power of the group will help you make the breakthrough you dream of

A group of qualified coaches to support your journey-

We know if you show up you will transform your relationship with alcohol. So our coaches will reach out to make sure you are on track

Your Private Inspirational Space With The AFM Members Only

On the 1st day of the month, you’ll get access to a smaller private FB group for you to share and have total peace of mind that only your fellow Alcohol-Free Me members can see your posts.

Weekly learning sessions

Every week, the OYNB coaches will share specifically designed ideas and techniques to help you achieve total AF success

10 x live zoom huddles with our OYNB Coaches

where you can share your struggles and successes with your AFM Tribe, plus you’ll also get the guidance and expertise of Andy and the OYNB coaches to accelerate your journey

Alcohol-Free Me Membership Is



When you sign up:

  • You’ll receive a welcome email from Andy and the coaching team
  • The email contains links to the 7 Foundation Videos presented by Andy – showing how to get the most of your AFM membership
  • You’ll be inducted into the private group for your amazing AFM community
  • You have a chance to quickly jump on a Zoom and introduce yourself to your course mates

Plus, these bonuses:

Bonus #1 - Weekly Recorded Learning Sessions

with Andy Ramage where you’ll learn how to effectively de-stress, ‘let go’ and steady your emotions so you can handle anything life throws at you

Bonus #2 - A Live Zoom Call Session with Ruari Fairbairns

where you can get answers to your burning questions, and the support and guidance from someone who has been exactly where you are


Bonus #3 - Special Guest Speakers

will deliver LIVE training to help accelerate your AF journey. Previous guests include Shahroo Izadai, author of The Kindness Method


BONUS #4 - 10x Coach-Led Zoom Huddles Each Week

Member Led Group Huddles with inspiring OYNB members so you will never be short on chances to meet with your fellow AFM community to support and cheer each other on.

BONUS #5 - Friday Focus Recorded Sessions

quick,  coach led recorded video to motivate you through the weekend. It may be a coaching exercise or just a quick power up to keep your focus strong. We introduce videos of our members and their journeys to where they are now.

If Not Now, When?

If you are ready to join AFM, don’t waste time. 

Give Your Upgraded Challenge A Big Push At The Best Possible Time – The Beginning

Our nearest Alcohol-Free Me group starts on the 1st of next month.

There are 100 places available in each group, and once we fill that all further applicants must wait for the following month’s group.

So if you know you’re all in, sign up today to make sure you can start at the earliest possible opportunity.

And no matter what you do stay committed to completing your AF Challenge – because when you crack it, and experience that deep lasting mindset shift, your life will take off like a rocket.

You’ll find new accomplishments to be proud of, new leadership opportunities to be a role model for others, and you won’t even think about drinking anymore, because you’ll be so deeply engaged in all the new and fascinating parts of life you discover.


PS: Here are some of the questions we’ve been getting about Alcohol-Free Me:

Q. How long does AFM go on for?

A. Alcohol-Free Me is a rolling monthly subscription. You will be billed every 30 days. You are welcome to join AFM for as long as you need the extra accountability and support we offer

Q. Will I get the help I need?

A. The coaches are there to ensure you get all the support you need, and you can reach out at any time you need help. You’ve invested in OYNB and AFM, we’re invested in you achieving your goals – your success is our success.

Q. What if I reset again?

A. If that happens, we’ll be there for you. No judgement, just a helping hand. The most important thing is to maintain momentum in the right direction. And when you notice your habit triggers being provoked, that’s the most important time to reach out to your friends and coaches in the AFM group for immediate support.

Q. Do I need to subscribe every month?

A. No – the subscription automatically rolls over every 30 days until you cancel it

Q. How do I cancel an AFM subscription?

A. Email [email protected] up to 7 days before your billing date



PPS: One more thing to consider: something everyone wants more of, but is always unavailable – at any price.

That’s time. The most precious asset in all the world.

Can you really afford to delay, and miss out on even one more day of your life where you wake in the morning feeling fresh, clear, motivated, happy and proud?

And when it comes to coaching – the sooner you start the more progress you make, faster and easier, in all areas of life. 

Alcohol-Free Me Membership Is



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